Most installers, retailers and manufacturers don’t have time to read hundreds of media stories, government announcements and regulatory updates every week.
They’re busy running businesses.
That’s where we come in.
Every day, our General Manager of Media & Communications, Tim Lamacraft, starts before most of the industry, reviewing dozens of media briefings, government announcements, regulator updates and industry publications so our members don’t have to.
It’s not just about reading the headlines.
It’s about identifying what matters, what it means for industry, and what action needs to happen next.
Looking Beyond the Headlines
Our daily monitoring spans the entire clean energy ecosystem.
We track national media, specialist energy publications, government departments, regulators, network operators and political developments to identify emerging issues before they become tomorrow’s industry challenges.
That includes updates from organisations such as:
- Department of Climate Change, Energy, the Environment and Water (DCCEEW)
- Australian Energy Market Operator (AEMO)
- Australian Energy Regulator (AER)
- Australian Energy Market Commission (AEMC)
- Clean Energy Regulator (CER)
- State energy departments and ministers
- Distribution Network Service Providers including Ausgrid, Endeavour Energy, Essential Energy, SA Power Networks, Powerlink, Transgrid and others
- Leading energy and business media
- Industry publications covering solar, batteries, storage, electrification and energy policy
Our monitoring extends across hundreds of topics including renewable energy policy, rooftop solar, batteries, virtual power plants, transmission, product stewardship, installer compliance, recycling, workforce, standards, hydrogen, EVs, manufacturing, rebates, planning approvals, energy market reform and political developments.
Turning Information Into Action
Reading the news isn’t the job.
Understanding what it means for members is.
Every day we assess:
- Which stories matter
- Which policy changes could affect your business
- Which government consultations require an industry response
- Which issues deserve media engagement
- Where the Smart Energy Council should advocate on behalf of members
Sometimes that means preparing a media response within hours.
Sometimes it means briefing government before a decision is made.
Sometimes it means alerting members to opportunities they may otherwise have missed.
Why It Matters
In an industry changing as rapidly as clean energy, missing one announcement can mean missing funding, new compliance obligations, changing standards or emerging market opportunities.
Our members don’t need another news service.
They need experts who understand the industry well enough to separate what’s interesting from what’s important.
That’s exactly what we do.
Member Value Delivered
✓ Daily monitoring of the Australian clean energy landscape
✓ Early identification of policy and regulatory changes
✓ Tracking government, regulators and network operators
✓ Rapid analysis of industry developments
✓ Faster advocacy because we’re informed before issues escalate
✓ Helping members stay ahead—not catch up
This Is Membership Working Behind the Scenes
Most members never see the early morning media scans.
They don’t see the dozens of government releases.
They don’t see the consultations, stakeholder briefings or emerging issues.
But they do benefit from them.
Because when Smart Energy Council speaks on behalf of industry, we’re doing it with the latest information, the best intelligence and a clear understanding of what matters most to our members.
That’s the value of having an industry association that’s always watching what’s next.
You focus on growing your business. We’ll focus on what’s changing around it.
From policy and regulation to media and market developments, Smart Energy Council works every day to ensure members are informed, represented and ready for what’s next.